Dale Sorensen Real Estate Embraces Updated Brand Identity for Luxury Portfolio International®

LP Luxury Portfolio International Real Estate | Well Connected.

Dale Sorensen Real Estate Embraces Updated Brand Identity for Luxury Portfolio International®


Vero Beach, FL – March 4th, 2019 – Luxury Portfolio International®, the luxury marketing division of Leading Real Estate Companies of the World® (LeadingRE) unveiled a new mark and brand identity to its global membership recently at its annual Agent SUMMIT in Las Vegas. Dale Sorensen Real Esate, a member of Luxury Portfolio International® will use the new logo and branding materials to market our high-end listings both locally and globally.

The new logo was designed to better connect with today’s global affluent by introducing a more streamlined and contemporary font and an updated, elegant color scheme. The new mark also introduces the use of the brand’s initials LPI, designed to become a memorable, unique and discreet marker used in marketing and advertising materials to denote the quality of the firms that are members of Luxury Portfolio International®. A new tagline — Well Connected.™ — will further reinforce the power of the brand and the relationship among LPI’s over 200 member brokerages around the globe.

“After many months of work, we are so excited to present the new brand to our members,” stated Stephanie Anton, president of Luxury Portfolio International®. “Our goal was to take a bold step toward a more design-forward, unique and memorable mark. The cleaner and more contemporary identity reflects our evolution as a distinctive brand that represents a standard of service for the world’s most affluent consumers.”

Luxury Portfolio International® (luxuryportfolio.com) is the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. Luxury Portfolio International® attracts a global audience of visitors from over 200 countries/territories every month and marketed over 57,000 luxury homes to over three million high-net-worth visitors last year.

For more information about Dale Sorensen Real Estate, please visit www.sorensenrealestate.com

The Dale Sorensen Real Estate family owned and family run business was founded in 1978. Now with seven main offices, six satellite offices and more than 200 sales associates and support staff, the company has experienced consistent growth in both sales and number of agents. For more information regarding Dale Sorensen Real Estate, please visit the Indian River County offices, located on the barrier island at 5065 North A1A and at 3206 Cardinal Drive; and in historic downtown Vero Beach at 1961 14th Avenue; 1013 US 1, Sebastian, FL 32958; or call 772.231.4712.  In Brevard County, visit the offices located at 436 5th Avenue, Indialantic, FL 32903 or call 321.723.9990, 3165 Suntree Blvd #102, Rockledge, FL, phone 321.473.6001, or #4 Harrison Street, Suite #101, Cocoa Village, FL, phone 321.604.4447. For the latest Real Estate trends and news feel free to visit DSRE online at www.sorensenrealestate.com.

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